Wellmark Blue Cross and Blue Shield of Iowa is a brand name that has been present in Iowa for many years.  Insuring nearly 1 in 2 Iowans, their brand is sought after and known by almost all residents.

Pros:

• Best PPO network coverage available in Iowa.  98% of all doctors, 100% of all hospitals
• Superior out of state coverage using the Blue Card.
• Cost competitive in almost all age brackets
• You won't get caught with unexpected expenses at the doctors office due to the way the office copays work.
   

 Cons:

• None really to speak of
• Perception that price may be too high because they are a brand name.  It always pays to get it quoted.